facing backlash related to its
partnership with Olivia Jade Giannulli, the daughter of “Full
House” star Lori Loughlin and
fashion designer Mossimo Giannulli.
- Giannulli and Loughlin were accused on Tuesday
of agreeing to pay $500,000 in bribes to facilitate Olivia
Jade’s and her sister’s admission to the University of Southern
- In the aftermath of the bribery scandal, people are calling for
Sephora to cut ties with Olivia Jade, flooding the webpage for her
Sephora collaboration with negative reviews and threatening to
boycott the beauty retailer.
People are threatening to boycott Sephora unless it cuts ties
with YouTuber and Instagram influencer Olivia Jade Giannulli.
The daughter of the “Full House” star Lori Loughlin and Mossimo
Giannulli — known for founding the Mossimo fashion brand —
acted as a paid influencer for the beauty brand while attending
the University of Southern California. She collaborated with
Sephora to release a powder palette in December.
the FBI accused Loughlin and Mossimo Giannulli of agreeing to
pay $500,000 in bribes in exchange for having Olivia Jade and her
sister, Isabella Rose, designated as recruits to the USC crew team
to facilitate their admission to USC; neither girl participates in
released by the Justice Department claims that in order to
perpetuate the falsehood that Olivia Jade was an accomplished
rower, Mossimo Giannulli photographed her on an indoor rowing
machine and sent the photo to William “Rick” Singer, the accused
ringleader of the scheme identified in filings as CW-1. An employee
of Singer’s allegedly submitted Olivia Jade’s college applications
for her, as she was “confused on how to do so,” the affidavit
As news has spread of the FBI’s charges against Loughlin and
Mossimo Giannulli, Olivia Jade — who has more than one million
Instagram followers and close to two million YouTube subscribers
— is facing some backlash.
The influencer highlighted her status as a USC student in
sponsored Instagram posts paid for by Amazon Prime Student and
Direct Smile Club. Comment sections on these Instagram posts have
been flooded with criticisms of Olivia Jade.
Olivia Jade has worked with Sephora for months, posting
sponsored Instagrams as well as collaborating on an exclusive
product. Now, critics are calling for Sephora to cut ties.
The page for Olivia Jade’s
collaboration with Sephora has been flooded with negative
reviews, with 36 one-star reviews posted in the last 24 hours.
“This palette has such an intense highlight I thought it would
blind others to my privilege and toxicity,” reads one.
“Unfortunately, it did not work and instead left me dusty
“As a VIB rouge member who unnecessarily spends her hard earned
money in Sephora is disgusted that this product is still being
sold,” reads another. “I’m tired of the beauty industry slapping on
some 19 year old entitled rich kids names on products. I never buy
these products and never would.”
“I was a long time Sephora customer and will never buy anything
from them again if they endorse this terrible unethical selfish
lying brand,” reads a third.
Sephora is also seeing backlash on social media.
the right thing & drop Olivia Jade’s collection from your
— Jessica Wilson (@jess_wilson)
March 13, 2019
your partnership with Olivia jade. Why would u want an
“influencer” who took the rightful place of a deserving
#wrong I and many others won’t be buying from Sephora if you
continue to support her! 🤦🏻♀️
— Mariam A (@MariamA10101)
March 13, 2019
— ✨🌙✨ (@margaretkelly__)
March 13, 2019
I want @Sephora to
pull all products related to Olivia Jade and shutdown all business
and products related to it @FBI @FBILosAngeles
because it’s all tied to felony corruption and fraud from Lori
Loughlin and her husband Mossimo Giannulli
— K Lowgren (@KLowgren)
March 13, 2019
Sephora and Olivia Jade did not reply to Business Insider’s
request for comment.
- Read more about the college admissions scandal:
A former CEO’s daughter was allegedly listed as co-captain of a
Japanese national soccer team as part of a $25 million college
The FBI busted rich parents for allegedly bribing their kids into
elite schools. Here’s the not-so-secret way the superrich game
Meet the alleged ringleader of the massive college-admissions
scandal, William ‘Rick’ Singer, the owner of Edge College &
Kellyanne Conway posts harsh tweet attacking 2 Hollywood actresses
accused of paying bribes to get their kids into elite
Source: FS – All – Entertainment – News
People are demanding that Sephora cut ties with Lori Loughlin's Instagram-famous daughter Olivia Jade after she was connected to an explosive college-admissions bribery scandal