Kylie Jenner's makeup brand gave Ulta a massive win as lip kits fly off the shelves at the beauty retailer (ULTA)

Kylie Jenner

  • Kylie
    Jenner
    ‘s makeup brand, Kylie
    Cosmetics
    , excelled in its first quarter on Ulta‘s
    shelves. 
  • The brand has seen very strong sales since Ulta began selling
    Kylie Cosmetics lip kits in stores as part of an exclusive
    partnership in mid-November. 
  • Kylie Cosmetics drove
    strong traffic to stores,
    attracting more diverse and younger
    shoppers, according to Ulta CEO Mary Dillon. 

Ulta’s deal with Kylie Cosmetics is already paying off. 

The celebrity entrepreneur’s cosmetic line saw “very strong
sales” in its first quarter on shelves, Ulta CEO Mary Dillon said
in a call with investors on Thursday. 

Kylie Cosmetics drove strong traffic to stores, Dillon said, in
a quarter in which Ulta’s comparable sales grew 9.4% in the
quarter, versus the expected 7.9%. The makeup brand also attracted
more diverse and younger shoppers to Ulta locations. 

Read more:
Ulta jumps after earnings, sales, and guidance top
expectations

In mid-November,
Ulta began selling Kylie Cosmetics lip kits,
making the
retailer the only place where customers could buy the brand
offline. According to Dillon, the lip kits immediately began flying
off the shelves. 

“We were essentially out of stock for a few weeks at the end of
the quarter,” for certain Kylie Cosmetics products, Dillon
said. 

Items are now back in stock, and the company has addressed
inventory issues, Dillon said. Ulta is also preparing to launch new
Kylie Cosmetics products, including eye shadow palettes and more
lip products. 

Ulta reported revenue of $2.12 billion in the quarter, beating
analysts’ expectations of $2.11 billion.

Earlier in March, Forbes reported that Kylie Jenner became the
world’s youngest self-made billionaire, fueled by Kylie Cosmetics’
revenue growth of 9%. The growth was fueled by the Ulta
partnership, which
brought her products
 to the retailer’s more than 1,000 US
stores.

SEE ALSO: Kylie
Jenner is officially the youngest self-made billionaire. Here are 9
other self-made billionaires who crossed the $1 billion milestone
before 30.


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Kylie Jenner's makeup brand gave Ulta a massive win as lip kits fly off the shelves at the beauty retailer (ULTA)