- Olivia Jade Giannulli, the Instagram-famous daughter of “Full
House” star Lori
Loughlin, has been paid by high-profile companies such as
an influencer in recent months.
- In one Instagram partnership with Amazon
Prime Student, Giannulli highlights the e-commerce giant’s
deals for college students.
- The influencer also has an ongoing partnership with Sephora,
releasing a makeup palette with the beauty brand.
- Loughlin and Giannulli’s father, Mossimo Giannulli, are accused
by the FBI of
agreeing to pay $500,000 in bribes to facilitate Olivia Jade’s
and her sister’s admissions into the University of Southern
Olivia Jade Giannulli has forged paid partnerships with
high-profile brands such as Amazon, Sephora, and Direct Smile Club
in recent months.
The daughter of “Full House” star Lori Loughlin and Mossimo
Giannulli — known for founding the Mossimo fashion brand —
acted as a paid influencer while attending the University of
the FBI accused Loughlin and Mossimo Giannulli of agreeing to
pay $500,000 in bribes in exchange for having Olivia Jade and her
sister, Isabella Rose, designated as recruits for the USC crew
The designation was intended to facilitate their admission to
USC, as neither girls participate in crew. Olivia Jade was “at or
just below the ‘low end’ of USC’s admission standards,” according
to an email sent from a cooperating witness to Mossimo Giannulli,
cited in the documents released Tuesday.
Olivia Jade Giannulli built up a massive YouTube and Instagram
following, starting prior to her admission to USC. She has 1.3
million followers on Instagram and close to two million followers
Because of her massive social media presence, a number of brands
have established paid partnership deals with Olivia Jade. In light
of the college admissions scandal, a September 2018 Instagram post
— labeled as a paid partnership with Amazon Prime Student —
seems especially ironic.
In the photo, Olivia Jade is seen sitting on a bed, apparently
in her USC dorm room. The caption reads: “Officially a college
student! It’s been a few weeks since I moved into my dorm and I
absolutely love it. I got everything I needed from Amazon with
@primestudent and had it all shipped to me in just two-days. #ad
college student! It’s been a few weeks since I moved into my dorm
and I absolutely love it. I got everything I needed from Amazon
with @primestudent and had it all shipped to me in just two-days.
#ad #primestudent #allonamazon
A post shared by OLIVIA JADE (@oliviajade) on Sep 17, 2018 at
2:42pm PDT on Sep 17, 2018 at 2:42pm PDT
Olivia Jade also told Teen Vogue in a
September interview that she ordered “everything” for her room
off of Amazon.
“I found pretty much everything for my dorm on Amazon’s college
store — it was easy to find it all in one place and there were so
many options to choose from,”
Olivia Jade said. “I was also able to use my Prime Student
membership and received all the items in two-days with free
Amazon did not immediately respond to Business Insider’s request
for comment. Olivia Jade has not posted any paid content to promote
Amazon Prime Student on Instagram since September.
Olivia Jade established a more active partnership with beauty
The influencer has posted a number of posts labeled as paid
partnerships with Sephora, most recently in mid-January. She
additionally collaborated with Sephora on a powder palette released in December
the olivia jade x
sephora collection palette is officially being RESTOCKED tomorrow
(1/18) at 12pm EST!!! sooo excited for you to get your hands on
these highlighters if you missed it the first time around… they
are unreal. link in my bio to purchase #ad
A post shared by OLIVIA JADE (@oliviajade) on Jan 17, 2019 at
3:31pm PST on Jan 17, 2019 at 3:31pm PST
Sephora did not immediately respond to Business Insider’s
request for comment or provide information on whether its
partnership with Olivia Jade will continue.
Other paid partnerships posted by Olivia Jade in recent months
include Instagram posts with SmileDirectClub,
The three brands did not immediately respond to Business Insider’s
request for comment.
A post shared by OLIVIA JADE (@oliviajade) on Aug 17, 2018 at
12:14pm PDT on Aug 17, 2018 at 12:14pm PDT
Olivia Jade’s Instagram comments were flooded with discussion of
her parents’ alleged bribery on Tuesday.
“Maybe you should come up with a new palette called ‘jailhouse
dew,'” reads one comment on Olivia Jade’s most recent
Sephora-sponsored post on Instagram.
“Can I have dibs on your lamp when you get the boot from USC?”
reads a comment on the post paid for by Amazon Prime Student.
“This has not aged well,” reads another comment on the
Loughlin and Olivia Jade did not immediately respond to Business
Insider’s request for comment. USC did not respond to Business
Insider’s request for comment, but said in a public
statement that the university has not been accused of
wrongdoing and is “reviewing its admissions processes broadly to
ensure that such actions do not occur going forward.”
Source: FS – All – Entertainment – News
Amazon and Sephora hired Lori Loughlin's Instagram-famous daughter as an influencer before the FBI charged her parents in an explosive college admissions bribery scandal (AMZN)